What Is the Best Video Format for Facebook

Facebook has gradually grown into a social media platform, with over three billion monthly active users. To ensure their videos are of excellent quality and captivate viewers, many FB video creators adhere to Facebook's recommended rules by submitting their videos in specified file formats to Facebook.

What Is the Best Facebook Video File Format

Facebook suggests using MOV or MP4 to achieve the highest quality for your videos. Besides MOV, the MP4 file format is also among the best video formats for Facebook because it is typically lightweight and maintains its HD quality during uploading and compression operations.

The video formatting for Facebook advertisements depends mainly on the type of video ad you want to publish.

• Facebook Canvas video: It works best at 1200 by 628 pixels for landscape and 600 by 600 by square, with aspect ratios of 1.9:1 and 1:1 for landscape and square, respectively.
• Facebook Carousel video: Square is the top choice. Please use 1080 by 1080 pixels (and a 1:1 aspect ratio).
• Facebook In-Stream video: It needs at least 1280 by 720 pixels (landscape) or 600 by 600 pixels (square). Landscape videos require an aspect ratio of 1.9:1, and square videos require an aspect ratio of 1:1.

Despite these guidelines, several Facebook bloggers also use other popular Facebook video types such as AVI or MWV. Besides, mobile video (3G2, 3GP, 3GPP), Windows Media (ASF), MPEG Video (MPE, MPEG, MPG), DV Video (DV), Ogg Media Format (OGM, OGV), M2TS Video (M2TS), and other video file formats are also feasible.

The Pros of MP4 and MOV for Facebook

MP4 and MOV are two popular video formats for Facebook. Here's an overview of some major reasons.

Conclusion

After reading this post, you may realize the best video format for Facebook is MP4/MOV. Meanwhile, you may also find the merits of MP4 and MOV video formats for Facebook. Please share this article across your social media platforms if it helps you!