Aspect Ratio for Facebook Video [Full Guide]

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Jean updated on Aug 08, 2024 | Home > Glossary and Terms

Facebook videos receive 8 billion views daily, demonstrating the platform's dominance, especially for Facebook ads. Furthermore, more and more content creators or companies are eager to use Facebook videos to reach new audiences and produce more leads.

If you want to create eye-catching Facebook videos, you cannot overlook the aspect ratio for Facebook videos, which is crucial for your audience's experience.

What Is the Best Aspect Ratio for Facebook Videos

The aspect ratio of an image is the ratio of its width to height. In this scenario, the most recommended aspect ratio for Facebook videos is between 9:16 and 16:9. You can use several aspect ratios for your Facebook video advertising to ensure your video appears fantastic on all devices.

Landscape and square movies are better suited to desktop computers, although vertical and complete portraits work well on mobile devices.

Please look closely at the following forms, including Facebook Feed and In-Stream.

 

Facebook Feed

Facebook In-Stream

Facebook Marketplace

Facebook Search Results

Source Ratio

16:9 to 9:16

16:9 to 9:16

16:9 to 9:16

1:1

Video Length

Up to 240 minutes

5-15 seconds

Up to 240 minutes

Up to 240 minutes

Objectives Supported

All

Engagement, Reach, Video Views, Brand Awareness, App Installs

All excellent app installs, engagement, and Page likes

Traffic conversions, catalog promotions

Captions

Optional, but recommended

Optional

Not support

Not support

Other Factors about Facebook Videos

After figuring out the aspect ratio for Facebook videos, let's look at the specifications to see the Facebook video dimensions and other important details.

  • Video file format: MOV and MP4 are the best video formats for Facebook.
  • Video file size: The biggest uploaded Facebook video is 4GB.
  • Video resolution: Facebook advises uploading the highest definition source video that closely matches the Facebook video ad size and ratio restrictions. The video's resolution should be at least 1280 by 720 pixels.
  • Facebook video thumbnail size: The Facebook video thumbnail needs to have the same aspect ratio as your video and a high resolution, at least 1280 by 720 pixels.
  • Facebook video with link: Contain a headline with 40 characters and a description with 30 characters.

Conclusion

After reading this post, you might figure out the aspect ratio for Facebook videos and get relevant tips for Facebook videos. Please share this article across your social media platforms if it helps you!

 

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Updated by Jean

Jean is recognized as one of the most professional writers in EaseUS. She has kept improving her writing skills over the past 10 years and helped millions of her readers solve their tech problems on PC, Mac, and iOS devices.

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