Instagram Reels: What is It?

Melissa Lee updated on Dec 29, 2023 | Home > Glossary and Terms

What are Instagram Reels? According to Instagram, Instagram Reels is a new way to create and discover short and entertaining videos. It invites users to record and make fun videos to share with anyone on Instagram. You can even share Reels with your followers on Feed and Explore, but make sure your video is public first.

Instagram Reels Size and Dimensions

Users can record and edit a 15-second multi-clip video with audio, effects, and more. The best Reel size for your user's mobile phone is 1080px x 1920px with a 9:16 aspect ratio. To get the best effects from the Reels, you need to make sure your Reels are in this size.

Instagram Reels Length

According to Instagram, Reels allows you to record and edit short videos up to 90 seconds in the Instagram Camera. After recording, you can add effects and music to your reel from the library or your audio from the local device.

Note that the 90-second Reel can include one or multiple clips. Also, make sure you give a caption of no more than 2,200 characters.

Instagram Reels

What are the Differences Between Instagram Posts and Reels?

The most obvious difference between Instagram reels and posts is that they have completely different formats. Reels is a short-form video, while the Instagram Post is a still image. Check more differences between them in the table below.

  Instagram reel Instagram post
Format Short-form video Image
Interactive elements Stickers, tags, messages Tags and messages
Algorithm data included User activity data Post and author data
Average user engagement Typically lower Usually higher


Now, you may know the basics of Instagram Reels videos. Also, you may know clearly about the differences between Instagram Reels and Instagram Posts. If you find this post useful, please share it with more people through your social media.


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Updated by Melissa Lee

Melissa is a sophisticated editor for EaseUS in tech blog writing. She is proficient in writing articles related to screen recording, video editing, and PDF file conversion. Also, she's starting to write blogs about data recovery, disk partitioning, data backup, etc.

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