Instagram Video Length Limit: 2024 Ultimate Guide for Posts/Stories/Lives/Reels/Ads

Marketing products or creating exciting content on Instagram is increasingly popular today. But before uploading post videos to IG, do you know the Instagram video length limit?

In fact, IG has set different length specifications for its in-feed videos, Stories, Lives, Reels, and even Ads. Uploading an Instagram video with the proper duration can maximize your marketing strategies without compromising content integrity.

Does Instagram Limit Video Length?

Yes, the Instagram video length for each type of IG clip is limited. So, how long can Instagram videos be? This part has summarized the specs:

• Instagram in-feed videos: up to 60 minutes
• Instagram Reels: up to 90 seconds
• Instagram Stories: up to 60 seconds
• Instagram Lives: up to 4 hours
• Instagram Video Ads: up to 120 seconds

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How Long Can a Video Be on Instagram

An Instagram video post is uploaded and appears in the feed alongside image posts. If your IG video post exceeds 60 seconds, users can go to your profile's feed to watch the remaining parts.

For a regular user, the Instagram max video length is 10 minutes; for users who have verified accounts or accounts with a large number of followers, maximum video length on Instagram is 60 minutes (1 hour).

How Long Can Instagram Stories Be

An Instagram Story is a short video that allows users to post and share their photos and videos on their profile. It will disappear in 24 hours automatically.

You can save these IG Stories to a highlight reel. Every time people visit your profile, they can view them.

The Instagram story video length is 15 seconds to 60 seconds. Content exceeding the duration will be cut off. You can trim Instagram story video.

How Long Can IG Live Videos Be

Instagram Live enables users to broadcast live-streaming videos, which helps users interact with their followers in real time. So, how long can you go live on Instagram? You can go live for up to 4 hours.

If the live video exceeds 15 mins, you are able to share it on your profile once it ends. This will let everyone who comes to your profile page see your live shows.

If the live video reaches the 4-hour time limit, you can start a new live and get another 4 hours. You easily can record Instagram lives and publish on your social platforms.

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How Long Can IG Reels Be

Answered to TikTok, YouTube Shorts, and other short-video platforms, IG Reels are short and vertical clips. Instagram users can add music to the reel and create interesting and popular videos.

IG reel length is from 15 seconds to 60 seconds. Once it is uploaded, it will appear in the feed and the reels section.

What Is the Instagram Video Ad Length Limit

Instagram Video Ads are different from the regular videos we discussed above. They are specially designed to promote products, services, or brands. IG Video Ads can be divided into two groups: in-feed video ads and Story ads.

• In-feed video ads appear in the feed section; the length limit is up to 120 seconds (usually 15 seconds).
• Story ads appear in IG Stories, which can be up to 120 seconds long. They should remain on your IG Story as long as your campaign is running.

Final Words

Learning the Instagram video length limit for video posts, stories, live, reels, and ads is necessary for creating engaging content.

Uploading attractive content for each video type within the length lets you maximize commercial effectiveness and brand awareness.

Now, upload and share your dedicated videos on Instagram!

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